iPad sales decline reasons: market saturation or to push hands - bit network

7 ? 25 news, according to foreign media reports, local time, on the 23rd of this year Apple released the second quarter results report, which cause for concern than iPad sales season is beginning to show in the doldrums.

According to statistics, this year, compared with the second quarter of iPad sales fell 14 percent compared to last year, while the chain decreases even reached 25%; Mac product sales also suffered decline, representing a decrease of 7% QoQ decline was only 5%. Some analysts have pointed out that in the second quarter of iPad sales slump it is “appalling”, the reason is the global Tablet PC market is saturated, the other more cheap tablet into the market also impact on iPad sales.

2012, Apple introduced three new iPad product. The third-generation iPad launched in the spring of last year, one will be available once gained favorable for consumers, while at the launch of the first two quarters of Apple’s problems has been the continued growth in demand has encountered problems hampered production capacity. Third-generation iPad launch for consumers in two major technical innovations and highlights – LTE technology and Retina Retina display technology.

this spring did not have the new Apple iPad product launch, but in the autumn of last year is the introduction of Apple’s fourth-generation iPad, a product that can provide a wider range of LTE technology support; Meanwhile, Apple also in launched last fall cheap iPad mini. Which some analysts have pointed out that this year the company did not launch any updates Apple products, so iPad sales decline is also expected. Apple’s second quarter earnings report pointed out, iPad sales performance in some markets have double-digit growth, and these include Chinese market. In addition, Apple’s co-operation with the field of education is also effective to stimulate its sales rise. Companies such as Apple with the Los Angeles school district’s cooperation, the latter to Apple purchasing large quantities of high-grade teaching equipment, in addition to the second quarter is the traditional IT education equipment purchases peak, which also contributed to the education market to sell large iPad.

The view that the consumer

Apple products consumption patterns and ideas also affect iPad sales factor. Such as smart phones like Apple’s iPad, as consumers buy smart phones will usually know before vendors and network operators provide discounts and contract, while consumers buy iPad Shique not receive discount, at which time in the hands of similar products but also to meet the requirements, resulting in consumer spending iPad did not become an object.