in the past two months, the average monthly Microsoft Windows RT tablet to launch two television commercials. In these ads which Windows RT tablet is not the only protagonist, as well as from Apple’s iPad. Microsoft in the advertisement for the iPad display space vacated reason is very simple: contrast. Compared to Windows RT devices, iPad has no physical keyboard, can not be multi-tasking, the main screen can not be scaled, does not support SD card expansion, etc., which is Microsoft wants to behave in advertising theme.
since Microsoft in the ad emphasizes the shortcomings of the iPad, they are not really comes to the hearts of consumers?
First is the physical keyboard. Although the iPad is tablet category, but Apple in the launch of this device is its basically the same concept with the iPhone: Users only need to complete all the operations the finger is not necessary with the stylus. In addition, Apple has not equipped with a physical keyboard for the iPad, they hope to bring consumers from traditional input experience, a device and a pair of hands is sufficient.
In most tablet consumers have adapted to typing directly on the device when the physical keyboard can become a major selling point for you?
Next is a multi-tasking, which is an iPad launch has appeared since the debate topic. Admittedly, there are still many iPad users are now on the device you want to experience the multi-tasking, which is on the screen in a simultaneous operation of two or more applications. But these users are not taken into account, so that the iPad will increase memory consumption, and thus on the battery life and screen fluency impact, Apple has been advocated experience will be greatly reduced.
more important point is that most users use less than multi-task, because they do not look at the iPad when the PC.
again is the main screen can not be scaled. Apply counterattack users for this feature: Apple’s main interface at a glance, who needs to find a variety of software zoom screen? Whether Apple for the iPad to create native applications, or the user through the App Store to download third-party software, but on the main interface displays a clear picture. And Microsoft intention in the ad mocking the iPad short board, and even become a self-deprecating on the Metro interface.
Moreover, iPad comes with the “grasping fingers a” return to function, it is more practical than the main screen zoom it?
Finally, SD card expansion. In general, the use of SD cards are designed to allow users to store more media devices, such as photos, videos, music, e-books and so on. But the fact is that the service has been very well developed in the cloud today, rely on the SD card – especially on mobile devices rely on the SD card user has decreased. Needless to say, Apple’s iCloud can provide users with adequate storage space.
If the iPad SD card expansion for more than an interface that finally becomes more thick, it is not worth the candle?
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