When you buy a Ducati, buying a bike, you are buying a dream, so start with the word Mario Alvisi, manager of Ducati dealers. He also represents Nouvo sales application created exclusively for the iPad, which dealers can offer buyers a feeling that it becomes part of the community of riders on these machines. Ducati motorcycles have been synonymous since 1946, when the brothers Adriano, Bruno and Marcello Ducati engine was joined to the frame of the bicycle.
Since then, Ducati motorcycles have become the dream of many men. Motorcycles offers its construction, sleek design and incredible speed. So when it came time to offer new sales opportunities for customers, the company turned to Ducati for those who just as they honor these three passwords. The aim of the viewfinder vice president of global sales Ducati Cristiana Silei became the iPad, which is fast, sleek, and offers quality and its design.
“Ducati is a unique company. We have regular customers, we have “ducatistas” – dedicated fans of the brand. We have regular traders, we have loyal business partners who love motorcycles. Ducati has always been an innovator in technologies that bring in their machines and the iPad is a real revolution in the way our business partners communication with customers, “ says Cristiano strength and adds ” It was clear from the beginning that the iPad was the right instrument for our needs. It is his simplicity and instant use, what makes it exactly what we need. Everyone knows how it works in a few minutes. “
problem is solved iPad at Ducati were a number of countries, dealers and parts that the company has available. Ducati can be found at thousands of retailers in 88 countries. Retailing also sells accessories, spare parts, various tuning enhancements or such clothing and other products that make the entire experience for Ducati motorcycle enthusiasts. Seller is thus available to thousands of products that can be offered to customers. In addition, all have different inventory, availability or such restrictions in certain countries. In the past, the seller is very difficult in knowing which products are actually available and for how long arrive at the store or directly to the customer. The problem was also up to date information that sellers receive.
“Our main problem was that we had several different communication systems,” says Mario Alvisi sales manager. Although the information in the system, but were not coordinated and easily happen that the dealers had a basically contradictory data. Problem solved iPads equipment sales network in which they are dealers and other employees available application called DCS or Ducati Communication System. Application of truly successful graphical interface allows you to send and receive all the information that is needed to create a tracking and even in such proportions that the seller knows whether a particular piece already made, ready for shipment, shipped or ready to sell. Customers also right in the application can build the bike configured with complete accessories and directly order it.
“IPad is a real revolution in the way communication with customers, our dealers,” ristiano power.
* Source: apple.com
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