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In an era of universal PAD, the range of handheld electronic games has been overwhelming, plastic toys how to defend the fall of the market?
It is understood that since last year after the termination of cooperation with domestic agents, Hasbro brand from Hangzhou Tower, Intime Department Store and other shopping centers Withdraw.
in March 2009 Huaihai Road in Shanghai scenery Barbie flagship store opened after two years of operations suddenly declared closed, industry Xu Xi endless. These ringing toy brands in the world how? Past two years, the toy industry has encountered a crisis?
iPad beat Transformers Barbie
shopping centers in Hangzhou Building, 7th Floor, Block B, children, “wrapped” into the circle glamorous children’s clothing counter toy area, it is and inconspicuous.
children malls relevant person in charge, said: “Since 2011, sales of toys has been declining rate of 10% to 15%.” In this process, some toy brands are starting from the mall “disappeared”. The past two years with the brand adjustment only retained three counters, covers an area of ??only 20 square meters to Hasbro Transformers, there is no Barbie doll.
now the children have a “favorite” iPad, it’s like another world of colorful, brilliant picture, realistic sound, the endless stream of new games new levels, let the children let them go. According to foreign media reports, the tablet beat dolls and toys chariot, has become the most popular children welcome gift, which has affected the company’s sales in the world’s second-largest toy manufacturer Mattel, Hasbro treasure Results.
one agent said, the the Hasbro sales every three months to six months 10% of the rate of decline. The
the agents said they found Hasbro toys creative, product updates, the problem of slow it difficult to expand customer base, its most famous product is the Transformers, the original is a lot of 70 80 people watched the movie, to buy these toys as a favorite, but if there is no follow-up what new products come out, it is difficult to purchase a new custom group. “
more toy brands , distributors, and ultimately had to face the embarrassment of market fall.
toy counter retreat, people could not help but think of Barbie flagship store in Shanghai closed.
In March 2009, the Barbie doll in the busiest section of Huaihai Zhong Road, Shanghai opened the world’s first flagship store, brand and Products rented 6 floors, only two years, however, he suddenly declared closed . Mattel officials said the store has completed Barbie in the country to promote the task, does not recognize the outside world for its poor management of the speculation, but the industry questioned about the “acclimatization” did not sever.
shift from the physical department stores to e-commerce
different from “depression” in department stores, toy merchandise on the Internet in recent years has heat up.
on Taobao search “toys” the number of million, a variety of brands ranging, Barbie, Lego-known brand toys agents eventually opened the official flagship of the line stores, in addition to prices of some products is lower than the store, but also from time to time promotions, buy. The many toys actual user
not just children. Not long ago, a 20-year-old male customer to spend million from Intime martial arts shop under one roof a set of Lego Star Wars “series. Parents is for their children to buy Lego bricks found fun with your children play in the process, which has also become a fan of Lego. Barbie “Collector’s Edition” series for adult fans, as a prototype multi-image of women of the world celebrities and around the world with different characteristics, such as Barbie Grace Kelly, Elizabeth Taylor, Diva Barbie, the price is based on version Barbie times, buyers for collections.
According to the “Daily Daily” reported
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