The brand tablet siege iPad: price into killer - Sina

reporter Li Yi-ling

Beijing September 6, 2013-September 11 period, IFA2013 Berlin International Consumer Electronics Show held as scheduled. As the size and influence of the world’s largest international audiovisual and exhibition of consumer electronics products, the International Consumer Electronics Show in Berlin already has 89 years of history, from the exhibition of products, we can see that the last stage in the consumer manufacturers electronics market force focus.

at this IFA, Samsung, Asus, LG, Acer? other manufacturers have introduced a new tablet computer, became the show’s protagonist. As can be seen, the Tablet PC platform market competition is more intense – With the high cost, is still Android tablets Apple iPad’s most powerful opponents; while in the business market, the small size of mobile office system Windows 8 tablet is gradually being accepted by consumers, the volume is likely in the next period of time there is good growth. Thus, the two formed on the Apple iPad encirclement, the Tablet PC market to diversify is inevitable.

congregation brand new homogeneous appearance, tablet computers into IFA2013 protagonist

IFA2013 Berlin International Consumer Electronics Show, as nowadays the most popular mobile intelligent terminal, one natural and ultimately tablet.

Samsung trends undoubtedly the most attention. At the show, Samsung released the 2014 models Galaxy Tab 10.1 tablet. New flat screen resolution upgrade to 2560 × 1600 pixels, the processor has two versions, namely 2.3GHz quad-core Qualcomm Xiaolong 800 (LTE version) and 1.9GHz dual quad-core Samsung Exynos 5 (3G, WiFi version). In addition, the 2014 models built Galaxy Note 10.1 3GB of memory to run, there are three capacities 16/32/64 version, and with a 800-megapixel back-illuminated rear camera and 2.0 megapixel front camera.

traditional PC vendors Asus is not far behind, Memo Pad 8 and Memo Pad 10 two new Tablet PC volley. Memo Pad 8 uses pixel resolution of 1280 × 800 8-inch IPS screen, 1.6GHz quad-core processor, equipped with a 5 megapixel rear camera and 1.2 megapixel front camera. Memo Pad 10 positioning in the end, equipped with Android. And Memo Pad 8, it also uses 1280 × 800 resolution IPS screen, just size increased to 10 inches. In addition, it is equipped with 1.6GHz quad-core processor, 2.0 megapixel rear camera.

macro? also exhibited a variety Iconia series tablet, and pursuing a “multi-legged” walking strategy – in these products, both running Windows 8 operating system Iconia W700/W701, also equipped with Android 4.2 system Iconia A1. Among them, as Iconia series one, the first eight inches Windows 8 tablet Iconia W3 certainly appeared above the booth. In addition to this we are familiar with several outside Iconia Tablet PC, Aspire R7, Aspire S7 and other macro? Blockbuster products are also on display at the booth.

addition, Lenovo also introduced the use of the new operating system Windows 8 tablet Yoga series into 10 inches camp. LG also features 8.3-inch LG G Pad, running Android 4.2.2 operating system. The exterior design has always been good at a big fuss about the Japanese manufacturer Sony , this is in Berlin on display at the Consumer Electronics Show has a 9.9 mm body, known as “the world’s thinnest Windows 8 tablet,” the Vaio Tap 11.

lose ground plate acceleration, deformation of the converting pull PC weakness

IFA2013 from this point of view, distortion products are also major manufacturers main display models. For example, Asus launched operating system equipped with Windows 8 Transformer Book T300 Tablet PCs and laptops can switch freely between computers; Coincidentally, Sony demonstrated the VAIO multi-flip PC is a fusion of tablet, laptop devices, this Product does not use Yoga-style screen and keyboard reflexed design, but in the hinge deformation toggle button, the screen itself can be the A side of the midline in the A side and folded, and cover the keyboard so that the device becomes forming a flat, in a more rational way deformation; addition, Toshiba booth also exhibited a model for the satellite w30t screen detachable laptop.

With smart phones, tablet PCs and other mobile devices popularity, “the traditional PC is dead” bad-mouthing the sound everywhere. However, this seems to be the traditional PC vendors unwilling, still trying to do the last fight, have shifted the focus from traditional notebook deformation products, wants to use a new “fusion” concept enables a PC to re-enter into the consumer’s sight.

Then, in the mobile intelligent terminal continues to lose ground, the deformation can really save the declining traditional PC do?

in just the past one quarter of the time, the traditional PC industry created 11 years since the worst record shipments. The IDC also predicted that this year’s touch screen, the deformation of the ratio of shipments accounted for only 14%, far lower than previously Intel the expected 30-40%. IDC analyst, said the company began to think that a touch-screen laptop in 2013 the share of sales will reach 17 percent to 18 percent, and now they have this expectation to 10% to 15%.

In other words, despite the title of the touch operation is more suitable deformation of Windows 8 has passed half a year’s time, as well as Intel introduced deformed hybrid concept product has also been more than a year, but the data point of view, the deformation did not bring any to the traditional PC industry “renaissance” signs.

Andrews and Win8 from the potential encirclement Apple iPad

Tablet PC is undoubtedly the mobile intelligent terminal market, a backbone of the competition between manufacturers is also very intense. From the current market structure point of view, Apple’s dominant position has been subjected to a challenge, with Android tablets becoming increasingly popular among consumers as well as Win8 tablet system from the potential development of the Tablet PC market is moving toward diversity.

from the beginning of 2010, Android system and iOS tablet began to expand the fight, but at that time due to the strength and the poor, the former on the latter did not bring real problems. Industry analysts believe that this can be seen as the second Android tablet evolution – evolution from the first from 2.X upgrade to Android 3.0 Tablet PC With official Google specially designed system, which in 2011 ushered in a large-scale Android explosive growth. And, in the subsequent long period of time, Android tablet configuration is getting better, and gradually had to compete with Apple iPad capital, but because of the brand influence is not enough, camp inside manufacturers have not fared well. To today’s second stage of evolution, is to look at more multifaceted cooperation, cost-effective products in the siege, the Android tablet market share has been greatly improved.

In addition to Android tablets

outside, Windows 8 system is also expected in the business in this market segment with the Apple iPad Fengeng. Last year’s show, Samsung, exhibited concern about Windows RT tablet is not low, but from nearly half the market point of view, the production system Windows RT tablet OEM manufacturers are not many. This phenomenon or continue to the end, so this IFA, Windows 8 Windows RT will grab the limelight, with the Android platform launched another round of fighting. Although Windows 8 system did not bring any to the entire PC industry, “reverse” signs, but for the tablet market, more conducive to the small size of mobile office system Windows 8 tablet is gradually being accepted by consumers.

On the other hand, according to the latest release of Apple’s 2013 fiscal third quarter results, the quarter the company sold only 14.6 million units iPad, below last year’s 17 million units, a significant decline in sales volume 14%. iPad sales decline heralded Apple product on the market is facing a serious challenge competitors, their product itself may also have suffered a bottleneck. Although the Apple iPad has significantly accelerated the pace of updates, but its competitors such as Samsung, Google, Amazon, etc. are also catching up, as opposed to the high price of the Apple iPad, low-cost and cost-effective flat products have been gradually recognized by consumers, iPad market share began to shrink.