since 10 years since the release of the iPad, this device from being suspected to be sought after, became the apple symbol of creativity and influence. However, after more than three years of product iterations, the market for this huge and expensive toys gradually produced weary. IDC data released last week, iPad worldwide contraction in both sales and market share decline. In the Chinese market, iPad, shipments plummeted 28%. Although the iPad is still the best tablet on the market, but the attitude of the consumer tablet but the emergence of new changes.
big winner Others Who?
only iPad on the market in decline, old rivals such as Samsung and Nexus7 market share were steadily improved, but the most obvious manifestation iPad rival is one called “Others” tablet computer “manufacturer.” Figure “Others” mainly by China’s small-scale Android tablet vendors composition, they produced Nearly 40% of the Tablet PC. Most of these vendors gathered in Shenzhen, the flagship thousand dollars below the plate, the following three lines for the domestic cities and other developing countries.
2010 years Others have encountered disaster when their poor product performance chip solution, the screen using the backward capacitive screen, no experience at all in front of the iPad. Large backlog led to widespread price war, some manufacturers in order to double-digit price clearance to leave soon after, leaving Huaqiang North in ruins. Over the past year, Apple introduced the iPad mini, Google released a high-definition screen Nexus7. Others also Niaoqianghuanpao into a quad-core HD screen era.
Meanwhile Others learned the lessons of that year and began to build their own brand, cultivating second and third tier cities and even county sales channels. A tablet from Zhengzhou channel told the author, his agent a domestic Tablet PC prices ranging from 500 to 1200, 10% of gross profit per unit, counties and cities in the province mainly wholesale to vendors. Done in the past parallel iPad sales, financial pressure does not say, 5% of profits are difficult to guarantee. While the repair rate is slightly higher than the iPad, but are responsible for the maintenance by the manufacturers, but “flat unlike mobile phones, Depot Repair Consumers also can wait.”
iPad undefeated and defeated
But even Others have made such progress, iPad is still the king of tablet unshakable. Sophisticated metal cutting process so that all plastic plates are dwarfs, more importantly, provide the entire Android ecosystem are rarely optimized software for the tablet. “Every one used both iPad and Nexus tablet person would think that these two things is one thing to children.” Nexus and Kindle like this, not to mention domestic and even cottage flat. for Apple iPad mini release tablet in the field of small-size to get the right to speak, lower prices also expanded iPad consumer groups. It seems, iPad seems to be invincible.
However, the trend in sales since 2012 tells us, iPad consumer groups no major improvement, even released iPad mini and iPad4 the 2012 fourth quarter. iPad mini and no threat to the Nexus and Kindle market, it’s just swallowed a large share of the iPad size. Once the retina screen iPad mini release, this trend will increase, many consumers still prefer the current 9.7-inch iPad mini iPad is not satisfied with the screen resolution.
Although the iPad has shown a significant share of the decline, but if you focus on the more than $ 500 tablet, iPad barely affected. iPad’s opponents, Nexus and Kindle Fire hit 200-300 U.S. dollars market, gathered in Shenzhen Others are targeted at 50 to 150 U.S. dollars price. On the whole, the Tablet PC market, no one dared to compete head with the iPad, but buried in its own third of an acre. iPad like a lonely Don Quixote, an already standing majestically on the battlefield without fighting.
iPad becomes Bedding
observe around you iPad users, you can find more and more people only use on the bed or sofa iPad. A survey shows that use iOS devices, iPad’s use of time focused on 20:00, except for 8:00 to 10:00 this time period, iPad activity is much lower than the average iPhone. From a global perspective, the smart machine shipments are doubled, more youthful tablet has been saturated.
“consumers want, but is running iOS System Galaxy Note”, published by the U.S. technology blog Verge believe this comment represents a lot of people’s voices. Large screen of the iPhone has been denied by Apple, but Android phone has been constantly trying to break down barriers dimensions. Samsung broke the 5-inch limit, Huawei and Sony then another more than 6 inches. Consumers can not help wondering if there is a 5-6 inch big screen mobile phone, there are optimized for large-screen magnification software rather than a simple, why should I carry a 7-inch tablet computer?
in own a smart phone, the consumer demand for tablet PCs is diverse. Professionals want to productivity devices, game players want entity manipulation. Content providers, software service providers, telecom operators can offer different types of cheap equipment, to promote their own services through late payment profits. Apple wants to use the contents of two identical plates of different sizes to settle all users the idea is unrealistic, but also more difficult to convince users to pay for the second smart devices exorbitant prices.
iOS is Apple’s last bastion
Cook said that Apple in 2011 has three other companies “will have a joy to be Thriller” and “post-PC products”, namely the iPhone, iPad and iPod Touch. Two years later, iPod Touch has gradually been forgotten, iPad fell into recession. Apple’s Q2 earnings report unmistakably tells us how this company is now dependent on the iPhone’s growth. However, the strong growth in the whole iPhone smartphone boom is also a sense in the context of the recession.
in the Chinese market, iPod Touch had a lot of young people early adopters iOS inadequate budget choice. Nokia has added a lot of digital enthusiasts memories iPod Touch, iOS for iPod product line of this outdated revitalized. Tablet PC market has also been squeezed into countless losers, equipped iPad iOS system is the first winner. After that every successful Apple are on the iOS system reapplied.
but once arrogant as Steve Jobs, Apple’s only say “five years ahead of the competition.” IPhone4 and iPad released from more than three years have passed, and Apple hardware world, the number of applications, Android users have been exceeded. Apple has not launched a new product line, trying to transition to the Internet service called several works disgrace. Efficient and stable iOS system considered the last piece of fig leaf. If Apple continues to “act in accordance with established policy,” the fig leaf can sustain long, only God knows.
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