Thursday, September 12, 2013

Disney tactics surgery: Bring iPad to the cinema to participate in interactive - Wei Feng network

following is the text of the article:


(Wei Feng network Sept. 12 hearing) In general, when you are in the cinema when being immersed in the story, is not thought to come up with a portable device. However, Disney produced “The Little Mermaid: Second Screen Live” is trying to change that habit.

film is animated classic eighties of last century, “The Little Mermaid” remake, but are installed with the new wine in old bottles. Disney invited to bring their children to come to the viewing of the iPad, through a dedicated companion application, viewers can on a tablet and those roles interact, and even theater and other small partners compete with each other.

Interestingly, animation accompanied by application only iPad version, meaning that Android users miss this fun activity. However, taking into account the special Disney and Apple that the close relationship between the former’s decision will not be a surprise fall.

reported, “The Little Mermaid: Second Screen Live” will be released on September 20, and its accompanying applications already available in the App Store for free download.

[Articles correction]

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