The Californian company will be hoping the potential double-product launch will boost tablet sales, after global shipment of the devices fell from the first quarter to the second quarter of this year.
Apple, still the market leader in the tablet-manufacturing sector, ahead of Samsung , shipped a lower-than-predicted total of 14.6 million tablets in the second quarter last year, down from 19.5 million in the first.
“A new iPad launch always piques consumer interest in the tablet category and traditionally has helped both Apple and its competitors, said Tom Mainelli, a research director at the International Data Corporation.
“With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon and others to drive impressive growth in the market. “
There have also been rumours online that the new iPhone 5S, expected to be released on September 10, will come with a protruding, sapphire button rather than the concave plastic one which currently features on the devices.
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