Saturday, August 17, 2013

Flurry: iPad and iPhone are completely different devices - 36kr

We often put the iPad and iPhone or similar devices on the Android platform, referred to as “mobile devices”, it seems with laptop and desktop computers compared with the traditional electronic devices, these “touch and no keyboard-type device” in the function and are unified on the role. However, data analysis firm Flurry report tells us, iPad and iPhone for the user essentially completely different devices.

allegedly holds nearly 400 million iOS devices dynamically Flurry recently released a report based on 44,295 random iPhone and iPad user habits (from the app type to use periods) of the investigation report. To Android devices for the study report will be launched next week.

report’s conclusion is: Sharing App Store and OS, iPhone and iPad from the user point of view has a different function. For most people this is not an unexpected message, Flurry just use data data to prove this point. As shown below, iPhone most common function is to provide users with navigation and tracking of life, and the iPad are mostly related games and reading-based:

in the use of timing, iPhone looks are more users choose when to go to bed at bedtime entertainment devices. Over time, iPad usage frequency decreases very rapidly, probably by their careless hand sliding iPad stuff like smashing your face, we still feel that iPhone is good spot.

Flurry’s report shows that users more often used as the representative of the Tablet PC iPad to replace laptops or desktops roles (especially the former). Given the fierce competition between this class, it would not be surprising conclusions.

looks, iPhone is the real “mobile devices”, while the iPad is just a substitute for a laptop with similar functionality only.

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