[ REVIEW ] As an independent firm, Apple is still the largest tablet vendor. But it has gradually been isolated itself, the entire tablet market is already falling into the hands of Android.
Android beyond the iPad and dominate the tablet PC market (Artesyn Technologies with map)
IDG (Lin Jingdong) Beijing time on August 8 news, just over a year’s time, Apple iPad would be lost tablet market leader position, not only slipped to second place and far behind Android. How did it all happen? Readwrite.com famous technology blog published today signed for the Danluo Stravinsky (Dan Rowinski) review article, uncover the answer to this question.
Rowan Chomsky’s commentary is as follows:
According to market research firm IDC recently released tablet market tracking research report said that in 2013 during the first quarter and second quarter, Tablet PC shipments decreased 9.7%. Since Apple released the first iPad in 2010 since this is the first occurrence of the tablet PC market sales were decreased.
strange that Apple itself should bear the greatest responsibility for this. Apple iPad sales in the second quarter was only 14.6 million units, down from the previous quarter and 19.5 million units last year’s 17 million units. You might say this is because the existing iPad product obsolete, but the latest version of the iPad and iPad mini is released at the end of October last year, to the end of the second quarter was also listed the nine months it ah.
Moreover, the decline in sales over the same period in the iPad, Android Tablet PC sales are still growing. This is why?
iPad? What is iPad?
spring 2010 Apple introduced the first iPad. The second generation product is listed in the spring of 2011, then in 2012 the third generation of products launched in the spring of the same year by the end of October to launch the fourth-generation iPad and the first generation of iPad mini.
honest, Apple’s decision last fall to launch the fourth generation iPad is very much a bit surprised, because it was listed on the third generation iPad just six months. Apple In doing so, many consumers are very disappointed, because they spend a high price to buy third-generation iPad after only six months to completely replaced by new products.
Apple also reset the future iPad product release schedule. Unless Apple would like Samsung released every few months as a new product, otherwise it will not release a new product in the spring. Therefore, the market generally believe that Apple will be released later this year, next-generation iPad and iPad mini, so you can make new products at the end of a good showing on the Christmas shopping season, sales of the device pinnacle.
2013 second quarter, five largest Tablet PC manufacturers in terms of volume and market share comparison (sales unit: million units)
Overall, IDC estimates the second quarter of 2013 Tablet PC shipments of 45.1 million units, compared with the first quarter decreased 9.7%. The sequential decline in shipments means that manufacturers have sold in the second quarter than in the first quarter of the Tablet PC fewer 4,370,000 units. As the iPad shipments during this period decreased 4.9 million units, so Android Tablet PC shipments in fact remained growth.
tablet PC market is still growing rapidly
2013 second quarter tablet shipments of 28.3 million units over the same period last year, an increase of 59.6%, corresponding to an increase in sales volume of 16.8 million units. Year, iPad sales decreased 2.4 million units. Although the iPad tablet PC market dragged the hind legs, but the overall market is still growing.
2013 for the second quarter in each of the Tablet PC operating system shipments and market share on the contrast (shipments Unit: millions)
second quarter, Android tablet shipments of 28.2 million units, corresponding to a market share of 62.6%. Compared to last year, Android and iPad tablet computer comparison of the situation is completely reversed. 2012 second quarter, Apple iPad’s market share was 60.3%. Android Tablet PC sales in the second quarter (28.2 million units) is almost equal to last year the sum of Tablet PC shipments (28.3 million units).
Android is how to win the tablet market
world’s first Android tablet Motorola February 2011 launch of the Motorola Xoom. It is the first and only run Android 3.1 Honeycomb system equipment. Android 3.1 is Google (microblogging) designed specifically for the Tablet PC a mobile operating system.
Although the hardware configuration is very touching, but the lack of consumers’ favorite features Xoom, it is not only expensive ($ 800 if purchased Verizon’s two-year service contract, it sells for $ 600), loopholes And running slow. For those who want to get rid of the center by iPad tablet PC market and launched a real Android tablet for consumers, Xoom make them disappointed.
its root, it is primarily because the tablet supporting Android applications too little. Although Apple has been steady support developers, the latest statistics, a total of 375,000 applications, and this data is still growing, but the Motorola Xoom and other system-based Honeycomb tablet still need to solve in a larger screen smartphone application running problem.
Finally, Google and its Android manufacturing partners unified action. Google released the Android 4.0 Ice Cream Sandwich that system, which combines the 2.3 version of the Android system that Gingerbread and Honeycomb 3.1 version of the system that is the best of the best, it has added many new features. Some quality problem finally appeared on the tablet, most notably last summer with the launch of the ASUS Nexus 7, the Samsung Nexus 10 introduced in the fall and upgraded version of Nexus 7.
Android Tablet PC manufacturers have also realized that they can beat Apple on price, the price is only $ 199 through a device to challenge the iPad. Such cheap tablet includes Amazon ‘s Kindle Fire, Google and Acer developed in cooperation with Nexus 7.
Samsung has found a particularly suitable Tablet PC Android system, so that it can continue to publish Note and Tab series of large number of new products.
result? Android Tablet PC quickly enriched. Since Apple insists on its smartphones and tablet computers set a higher price, which for Android provides an opportunity to open up most of the market.
applications are key
for the Android ecosystem, the application for the Tablet PC is still a big problem too. Google did not disclose the number of its Tablet PC applications, but it is certainly not more than the Apple iPad supporting applications. That is a big problem, because the application is a major selling point for mobile devices, if there is no matching application, Android tablet ecosystem is incomplete.
but the problem is not that people want to be so serious. Since Android 4.0 ice cream sandwich system that has been released, Google has become quite easy application development, because ice cream sandwich system can use the same basic design supports a variety of screen sizes. Google now applications for the Android platform provides application developers who develop new ways to support those applications display different sizes. Google’s Android studio developed a feature that can support different display sizes.
Google is actually saying that Apple can continue to statistics the number of applications supporting the iPad, but Google will help developers can produce applications that run on any platform.
as an independent vendor, Apple is still the largest tablet vendor. But it has gradually been isolated itself, the entire tablet PC market is already falling into the hands of Android.
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