SAN FRANCISCO, July 4 afternoon, according to U.S. technology blog AppleInsider reported that Apple’s iPad recently beat Samsung, LG and other Korean domestic brands, becoming the highest user satisfaction Korea Tablet PC, which is a continuous iPad the third year of this title aspirations.
According to the Korean Ministry of Knowledge Economy released the “National Consumer Satisfaction Index” (hereinafter referred to as “NCSI”) survey report, iPad defeated by Samsung, LG and other local brands led the Android tablet, once again won the title first name . Since NCSI 2010 onwards on the Tablet PC satisfaction ranking depends, iPad has been ranked top for three consecutive years. This year, iPad’s total score improved over the last nearly 2%.
NCSI report, “Korea tablet yet showing explosive growth, but it is clear that is steadily growing.” report also wrote, iPad mini “very popular with users”, “rich only supports iPad application quality very high, and matures, “” superior touch experience “on the iPad Korea summit the highest customer satisfaction ranking tablet, played a significant role.
The market research firm Quality Insights Wednesday in South Korea implemented another survey, Apple’s iPhone 5 in South Korea satisfaction among users also ranked first. In the past year, Samsung launched a massive advertising campaign, focusing the “next big event”, quickly grabbed the attention of the media reporters, they have concluded that Apple no longer has the “spirit of innovation” .
However, in the latest generation of Samsung’s flagship phone Galaxy S4 after the end of the press conference, media reporters seem picky its novelty quickly lose interest in eye-tracking capabilities. Android faithful user has set his sights on HTC One, they think of this product’s performance is also better than Galaxy S4, Samsung was only submerged in the hype of it.
Although Samsung has invested a record advertising costs, but the Galaxy S4 shipments recently has significantly declined in the market just a few months later, fell by 30%. According to Reuters, industry observers warn that Samsung “In Europe and South Korea, especially bleak prospects for the local market”, and “Galaxy S4 also lacks real selling point.”
same time, although users complain that Apple released throughout the spring and summer, none of the new products, but the iPhone 5 is still being eroded Galaxy S4 U.S. market share. In addition, Apple’s newly released blockbuster update iOS 7, so that Samsung faced with two difficult choices: First, it was forced to keep up with the rhythm of a software upgrade, the second is to make all kinds of functions and applications of their own design looks outdated.
In addition, the U.S. market research firm JDPower & Associates recently implemented the survey, Apple’s iPhone to become the ninth consecutive times the highest user satisfaction smartphone. Apple’s products are often on the summit of this proud satisfaction ranking, company CEO Tim Cook (Tim Cook) was often as an example, saying that it is to promote customer loyalty, and then purchase an important factor in rising rate . (Qing Chen)
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