Saturday, June 15, 2013

Microsoft Win8 tablet advertising by touting Siri: mocking Apple iPad - Netease

SAN FRANCISCO, June 15, according to foreign media reports, Microsoft recently borrowed again in ads touting Siri voice assistant Apple Windows 8 Tablet PC, and by comparing against iPad.

in 30 seconds of advertising, Microsoft demonstrated Windows 8 systems using Dell XPS 10 compared to the iPad tablet strengths, such as support for pinching zoom on the main screen to see more applications, compatible with built-in SD card, support the same two applications running on the display, as well as lower prices. Microsoft’s advertising not only borrowed the Siri voice to sell Windows 8 products, but also to emulate Apple’s advertising style – side by side on a white background showing two tablet PCs.

at the beginning of the ad, Microsoft pointed out that users can not get started on the main screen Pinch Zoom view multi-page application. Siri said, “Sorry, I did not like the zoom.” Dell XPS 10 supports the SD card is inserted near the camera, while the same action on the iPad Siri has led to protests, “You can not insert the SD card a few places.”

Siri also supports Windows 8 running on the same display features two applications appreciated after the $ 599 price for the iPad disappointed because it compared to the Dell XPS 10′s price is currently $ 399 more expensive $ 200. But the ad does not mention XPS 10 in the non-promotion period, which starts at $ 449.

kind of parody of Microsoft’s advertising is becoming more common, they just laughed at Apple and Siri, and some irony in the smart phone industry, Microsoft’s other competitors, Android and Samsung.

the latest broadcast advertising opportunity, especially intriguing. Microsoft yesterday, just for the iPhone launched Office 365 applications, but its Office software not yet support the iPad and Android devices. This can be seen as able to run the PowerPoint in order to promote Windows 8 Tablet PC sales growth.

Windows 8 only 6.5 million lines of application, and as of July 2012 the number of iPad apps are more than 250,000 models. Analysts said Microsoft wants to let consumers know, Office is not in the Apple iPad among a large application libraries. (Le Bang)

& # x5B81; Qi This article Source: NetEase science and technology report

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