iPad Mini counter-attack experience or the the Microsoft Tablet market success key - Sina

Microsoft Surface Tablet computer

the guide language: U.S. technology news site CNET recently published an article signed by Brooke Crothers (Brooke Crothers) Throughout history, Apple has proven successful in the case in the hardware market. Show signs of weak market demand, Apple can quickly and forcefully to take measures to find solutions in a short period of time, Microsoft should learn from the experiences and lessons learned.

The following is the full text of the article:

Apple has always been good at solving design problems due to negligence. Microsoft also have this ability?

For example, the iPad with retina screen contrary to Apple’s design principles: the products should be thinner and lighter – and that is cool, but not thicker or heavier.

However

, Apple immediately aware of the problem, and six months after the launch of the iPad Mini: The iPad-based products, not only thinner, lighter, and cheaper, listed shortly after the success of .

Given that Microsoft has been involved in the Tablet PC market, whether in product design problems, like Apple quickly and effectively solve this problem?

So far, Microsoft Tablet PC Surface has not yet been successful. The market research firm IDC Surface Pro is too big, too heavy, and expensive. Although Microsoft tries to the Surface Pro normalization column for PC, but it is, after all, is a Tablet PC.

At the same time, Surface RT sales due to the performance and the operating system and other reasons are poor, and it is the same with the Surface Pro, failed to seize the smaller, lighter Tablet PC market trends.

to market research firm NPD DisplaySearch last week in an interview with CNET site, said Microsoft will launch a 7.5-inch Tablet PC, informed sources said the price of this product is $ 400, and may even be cheaper. But the NPD DisplaySearch think tablet product is difficult to be released in the near future.

I think that this way, the problem appeared, because Surface RT and Surface Pro sales continued to slide in the coming months. I think some new tablet computer can not fill this gap, priced at $ 380 macro? 8 inch Tablet PC Iconia.

Android Tablet PC will be more and more pressure is applied to Microsoft. I think that, Asus, HP and other vendors will increasingly rely on the Android operating system, the development of inexpensive flat products.

In the design of software and hardware, Microsoft seems to have tried to emulate Apple’s approach, hoping to make Windows 8 Tablet PC success. But the software giant able to replicate Apple’s success in the field of hardware mode? Perhaps Microsoft’s Surface Series only through the rapid escalation in order to bail out, but the problem is that time is running out for it. (Qing Chen)