Bad-mouthing iPad: Gates contradictory PC complex "- the World Wide Web

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Microsoft co-founder Bill Gates

Recently, Microsoft co-founder Bill Gates (Bill Gates), said in an interview with CNBC: “Microsoft will gain market share in the dominant iPad tablet PC market, while at the same time, there are many users on the iPad frustrated because they can not use the keyboard typing, you can not create the document, and iPad even Office and Microsoft Surface Tablet PC can provide a waiver of these iPad users expect PC applications. “

the perspective of

another understanding, Gates Microsoft Surface relative to the iPad in the tablet market differentiation competitive advantages (also attract users to buy the main reason of the Surface) is the production and processing of information. Admittedly, Microsoft Surface RT or or Surface Pro or are pre-loaded with Microsoft’s own Office for Tablet PC users, this is indeed not a small selling point, but the entire tablet PC market positioning and its main terminal of consumer content, Tablet PC most relevant survey is web browsing, gaming, social networking, e-mail and other visible clues.

PC complex “

In fact, here, Gates for the Tablet PC there is a contradiction, is about more consumer terminals (including applications) Tablet PC as a PC terminal of the production and processing of content, from its hope add more PC functionality in the Surface remarks also evident. Based on this, the people iPad does not have these functions are normal, Surface added these features, you will most want to select Tablet PC users but cause confusion. Of course, the ultimate market performance also proved Gates said these have not been recognized by the market and users.

IDC the first quarter of 2013, the global Tablet PC market statistics show that far ahead of Microsoft Surface 900,000 iPad sales of 19.5 million, although the comparative figures can not fully explain the Surface for the market and did not attract force, but at least did not see Gates said user for iPad frustration embodied in where?

Behind the Gates speech

actually revealed that Microsoft hopes to extend some of the advantages of the traditional PC field in the Tablet PC, the to promote Windows Tablet PC market share, at the same time, but also the Tablet PC touch experience with a combination of traditional PC, in order to enhance the traditional PC market sales of Windows Winodws8 is undoubtedly the best comment of this concept. But the Windows8 (Surface and based on Windows8 tablet / PC ultra-extreme) to see the current tepid market performance and the outside world a lot of negative comments, this concept seems there is some problem.

such as IDC said in the evaluation of the performance of the traditional PC market Windows8 users find the Windows 8 experience some compromise, neither beyond mobile interface experience, there is no experience beyond the classic desktop interface. A result, many users can not enjoy the benefits of new features, such as touch, while the traditional PC experience has declined.

here, Gates contradictory PC complex “to the confusion in the industry gradually clear up, stressed that this should not, or do not need the PC complex” tablet PC market too much emphasis on the introduction of the PC applications and experiences. should be raised at least to maintain the the PC complex “traditional PC market, but reduces the traditional PC experience, more importantly, if this trend continues, the market and Microsoft Surface and Windows8 tablet / PC ultra-pole of this unity will be more difficult to distinguish and cause greater confusion, and the consequences of this confusion is Microsoft’s Tablet PC and the traditional PC market are very difficult to have satisfactory performance.

Although

Gates has long been involved in the day-to-day work of Microsoft but the idea for the development of Microsoft products still exists a significant impact. The Gates contradictory PC complex “Microsoft contradictory to some extent also the” PC complex “, in order to resolve this contradiction PC complex”, Microsoft recently announced that it will be released at the end of this year Windows8 upgrade Windows Blue allegedly Windows8 on more devices (including the smaller size of the Tablet PC), it is important to help a better understanding of traditional PC users have confused their “learning curve” to help users quickly accept new operating system. I hope Microsoft Windows Blue can eliminate Gates, also Microsoft’s own contradictions “PC complex.

Editor: Tao Dong