Apple rainbow night: the iPad selling iPod market passer - Sina

Apple products are encountering rainbow night. Compared with the iPhone, iPad selling products, Apple’s digital music player, the iPod was toward the marginalized position. iPod in Apple’s six major revenue source as a proportion continues to decline, iPod core business has gradually been replaced by other iOS devices, the future will exit the stage of history.

the consumers

rarely bother

In weekend

, the Beijing Daily Reporter continuous visits the Beijing Apple outlets, as well as the Apple authorized dealership, almost without exception, the phenomenon is different from the iPhone, iPad market is hot, but iPod counter looked so empty.

the

in the Village at Sanlitun Apple Guide, the Beijing Daily reporter saw, surrounded by many consumers before the iPad 4, iPhone 5, and Mac laptops, but the the iPod front of colorful but few people interested. In this regard, the white-collar office worker surnamed Chen with respect, “iPhone enough, both call and can listen to music, play games, do not need to buy an iPod”.

in the interview survey, the Beijing Daily reporter found Miss Chen’s idea is not one example, a variety of colors, strong sense of fashion the iPod was sought after by young people, and now, many young people have been expressly do not need iPod.

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was dealer the marginalization

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Apple Guide, a staff member said store sales focus is not on iPod, the iPod market demand in recent years has been greatly reduced. Similarly, the Beijing Daily Reporter Apple products other authorized distribution channels to also understand that the iPod was the same cold shoulder.

in Dongzhimen Ginza Apple Premium Reseller stores, the relevant person in charge, said in an interview with Beijing Daily Reporter interview: “Apple had to create a digital music player business, followed by expansion of the iPod product line covers a variety of price points and use way, in fact, Apple itself and not from these cheap products make too much profit, but relying on this to create customer loyalty, but, with the iPhone, iPad selling, it is clear that such loyalty from iPod transfer to smartphones , tablet PCs. “

In fact, MP3 music player has been out of the market, the iPod just relying on Apple’s strong brand and iTune ecological platform continued to the present. Two years ago, there are many iPhone consumers can not afford to buy the iPod Touch will add the “apple” When the iPhone was caused by hot. However, with the growing popularity of smart phones, consumers have more choices, people who bought the iPod Touch was correspondingly less.

defeated by their own products

the

industry analysis, six years ago, iPod or Apple’s largest revenue source, the first quarter of 2007, the iPod revenue accounted for 48% of Apple’s total revenue. Today, iPhone, iPad, and Mac has become Apple’s main revenue source, he predicted that the second quarter of this year, of iPod sales revenue in the six major revenue source, Apple ranked second to last.

in the popularity of the mobile Internet era of smart phones, tablet PCs and other multi-functional mobile devices, single-function products have gradually evolved as a feature of these smart devices, iPod gradually fade out of sight and the mainstream market. It’s a story in the history of scientific and technological development and there is no lack of precedent. Beijing Chinese Commercial News reporter Qu Zhongfang